Mission:Optician
Mission:Optician is the opticianry news + views podcast from the United Opticians Association (UOA). Created by and for opticians, the show brings together insights and leadership from across the profession. On Mission:Optician, we dive into the ideas, challenges, and opportunities shaping the future of opticianry — exploring the trends, innovations, and strategies that strengthen our profession, elevate patient care, and advance our shared national goals.
Episodes

6 days ago
6 days ago
How do ANSI standards impact opticians, patient safety, and the optical industry as a whole?
Michael Vitale, vice president of membership, government relations, and technical affairs at The Vision Council, sits down with host Gwen Cooper, executive director of United Opticians Association (UOA), to explore why standards are essential for safe and effective eyecare.
Michael breaks down the latest updates to ANSI Z80.1 for prescription lenses and ANSI Z80.3 for sunglasses and fashion eyecare, highlighting the real-world implications for opticians, consumers, and manufacturers.
Hear insights from his four-decade career as a licensed optician, why certification is crucial for opticians, and how standards impact emerging technologies like 3D-printed frames.
In this episode, you will learn:
Why opticians should understand ANSI standards
How state associations play a critical role in advancing the profession
What’s coming next on Mission:Optician, including upcoming speakers and topics
Join us at UOA’s One Vision | One Voice | One UOA Leadership Conference taking place June 25-27 in Chicago, where opticians, educators, and industry partners will gather to explore innovation, advocacy, and the future of the profession. Secure your spot: https://www.uoaleadership.org/
Learn more about UOA and join our growing community at https://opticians.org
Shape the conversation on Mission:Optician! Tell us what topics and guests you want us to feature next at https://opticians.org/podcast

Tuesday Apr 21, 2026
Tuesday Apr 21, 2026
In this episode, Scott Harris Shapiro, executive director industry relations for Europa Eyewear, joins host Gwen Cooper, executive director of United Opticians Association, for a candid and wide-ranging conversation on advocacy, education, and the future of opticianry.
Scott shares why government relations and policy are top priorities and makes the case for helping more opticians recognize the true value and impact of their profession.
Gwen and Scott explore the impact of certification, especially from the consumer’s perspective, and discuss how better-trained opticians can reduce returns, improve patient outcomes, and drive revenue for optical practices.
Plus, Scott reflects on what it was like to grow up in a family business and how he aims to maintain those people-first values as the company grows.
In this episode, you will learn:
Why advocacy and legislation are essential to advancing opticianry
What the data reveals about consumer expectations — and how opticians can respond
Why stronger collaboration among opticians, optometrists, and industry partners benefits everyone
---
Join us at UOA’s One Vision | One Voice | One UOA Leadership Conference taking place June 25-27 in Chicago, where opticians, educators, and industry partners will gather to explore innovation, advocacy, and the future of the profession. Secure your spot: https://www.uoaleadership.org/
Learn more about UOA and join our growing community at https://opticians.org
Shape the conversation on Mission:Optician! Tell us what topics and guests you want us to feature next at https://opticians.org/podcast
Tuesday Apr 07, 2026
Tuesday Apr 07, 2026
What role do opticians play in improving patient outcomes, and why does the profession need a unified national voice?
In this debut episode of Mission:Optician, the official podcast of the United Opticians Association (UOA), host Gwen Cooper, executive director, sits down with Bob Alexander, licensed optician and director of member education, to introduce the mission behind the organization and discuss the future of opticianry.
They reflect on why opticians are essential to patient care, how the UOA is working to unify the profession, and what it will take to strengthen education, advocacy, and collaboration across the optical industry.
In this episode, you will learn:
Why education and minimum competencies for opticians are a national priority
How state associations play a critical role in advancing the profession
What’s coming next on Mission:Optician, including upcoming speakers and topics
Gwen and Bob also preview the UOA One Vision | One Voice | One UOA Leadership Conference taking place June 25-27 in Chicago, where opticians, educators, and industry partners will gather to explore innovation, advocacy, and the future of the profession.
Secure your spot: https://uoaleadership.org/
Learn more about UOA and join our growing community at https://opticians.org
Shape the conversation on Mission:Optician! Tell us what topics and guests you want us to feature next at https://opticians.org/podcast

Monday Mar 30, 2026
Monday Mar 30, 2026
Welcome to Mission:Optician, the official podcast of the United Opticians Association — created for opticians, industry partners, and anyone passionate about the future of eyecare!
In this teaser from our first episode, executive director Gwen Cooper shares the show's vision, what listeners can expect, and why elevating opticians leads to better patient outcomes.
Follow Mission:Optician on your favorite podcast platform as we bring together voices from across the optical field to inform, connect, and move the industry forward.







